ECLIPSE: It’s What You’ve Been Waiting For

About Project

BLD Marketing created a landing page to build excitement and curiosity for the unveiling of the client’s new product “Eclipse” at a major industry trade show. Serendipitously, the tradeshow occurred within days of a solar eclipse. Prior to the unveiling of the product, the page with a a dramatic countdown to the big reveal, served as a place for invitees of an invitation-only event to RSVP. Post reveal, the landing page continued to serve as a promotional page for the new product and featured a new dramatic 3D-animated video. Subsequent PR, targeted digital, and social media drove prospects to the landing page and a web form was provided to capture leads.
The landing page served its multiple purposes well. Interest in the new Eclipse product soared and high-quality sales-qualified leads were generated through the page. The client and agency credit the landing page with the success of the launch of the new product.