ECLIPSE: It’s What You’ve Been Waiting For

About Project

Objective: To use an exclusive by-invitation-only event during a national trade show to generate awareness and excitement surrounding the unveiling of the client’s new product “Eclipse”. Serendipitously, the trade show occurred within days of a solar eclipse.
Challenge: Our challenge was to create a print invitation to a special invitation-only event in a manner that is both memorable and effective in generating curiosity and excitement for the unveiling while securing RSVPs to the event.
Solution: BLD created and mailed an invitation prominently branding the new product, but without revealing it. The invitation included a pair of custom-branded solar eclipse glasses for added interest and to heighten curiosity. Creative copywriting played on language associated with a solar eclipse and recipients were directed to a landing page for more information about the event and to RSVP.
Result: The invitation created a buzz surrounding the product unveiling. Turnout to the event was excellent. The client and agency credit its success to the unique invitation.