Driving Engagements With Data-Driven Dynamic Content

About Project

The Maximus Social Media Team is tasked with driving New Yorkers to enroll in health coverage through the Official Health Plan Marketplace, NY State of Health. Understanding the difficulty of engaging users in the health care space, our team decided to step outside the box of health care information to provide more engaging content. Our team created new dynamic infographics, videos, and GIFs covering multiple health and wellness. We also used the performance of past successes to make strategic decisions when producing new content. In April 2021 we turned one top-performing video into multiple pieces of new content driving 230+ engagements and 16,000+ video views.