Driving Engagements With Data-Driven Dynamic Content - MarCom Awards


Albany, NY
Maximus' Marketing & Communications Team is the creative force behind all internal communications and external social media marketing for the NY State of Health Marketplace. Our team is comprised of the Social Media and NYSOH Project Communications players, who work together to deliver visually exciting and dynamic content.

Driving Engagements With Data-Driven Dynamic Content

Client: NY State of Health
Category: Digital Media | Social Media | 213. Social Content
About Project

The Maximus Social Media Team is tasked with driving New Yorkers to enroll in health coverage through the Official Health Plan Marketplace, NY State of Health. Understanding the difficulty of engaging users in the health care space, our team decided to step outside the box of health care information to provide more engaging content. Our team created new dynamic infographics, videos, and GIFs covering multiple health and wellness. We also used the performance of past successes to make strategic decisions when producing new content. In April 2021 we turned one top-performing video into multiple pieces of new content driving 230+ engagements and 16,000+ video views.


Megan Cornell, Marketing & Communications Sr. Manager, Maximus
Hillary Mann, Sr. Social Media Specialist, Maximus
Cameron Miller, Sr. Social Media Specialist, Maximus