Diversity & Inclusion Social Media Campaign for TransNewYork - MarCom Awards

The Postcard Agency

San Antonio, TX
The Postcard Agency delivers award-winning services to businesses and nonprofits around the globe, from PBS to Miami Beach Pride. We enable business and nonprofit leaders to build their brands and share their stories in record time with innovative yet affordable marketing and PR packages. Since our founding in 2018, our award-winning marketing and PR agency has transported brands to new and exciting destinations. Inspired by business owners and nonprofit leaders who dare to be bold, The Postcard Agency works with clients to help them push the envelope and unleash their full potential.

Diversity & Inclusion Social Media Campaign for TransNewYork

Client: TransNewYork
Category: Digital Media | Social Media | 209c. Social Campaign
TransNewYork-Diversity-and-Inclusion-Social-Media-Campaign-MarCom-Awards-2021.pdf
About Project

TransNewYork provides free counseling and telehealth services to members of the LGBTQ+ community across the United States, with a focus on transgender and gender nonconforming individuals. The nonprofit also delivers organizational training and educational programs to help businesses foster diverse and accepting workplaces for all members of the LGBTQ+ community.

The nonprofit wanted to expand its reach on social media and connect with diverse transgender and gender nonconforming people who could benefit from its services. Tapping our LGBTQ+ and diversity marketing expertise, we worked with TransNewYork to launch a two-part social media campaign: the first part celebrated Black History Month in February 2021 and the second part celebrated Women’s History Month in March 2021.

In addition to generating record-breaking social media engagement for TransNewYork, the two-month-long social media campaign celebrated the beauty of diversity, secured new followers and introduced the nonprofit’s life-saving services to people who needed them most.