Disruptive Digital Marketing Company Reshaping How the Home Services Industry Does Business

About Project

Filling Callboards Using Disruptive Marketing Technology and Seeing Measurable ROI
Homeowners generally worry about timely service calls for urgent problems. Home service providers of all sizes across the country often struggle with marketing those services in the age of Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Simultaneously, service providers try to manage their workflow in both slow and busy times. Whether small, medium, or large working in HVAC, electrical, plumbing and other trades, these businesses generally struggle daily with how to keep their call boards full and their marketing, messaging and pricing relevant.
CAMP Digital has found a way to address all these issues and is the only company in this diverse industry valued last year at $650 billion that can offer these deliverables – in real time. Using its disruptive and proprietary technology, it is seeing some impressive ROI numbers for its customers and industry accolades and awards for CAMP Digital (SEE uploaded links to key case studies, news releases, infographics and a list of awards – present and recent).
In just five years’ time, its marketing technology continues heating up revenues for its North American customers. Led by twin sisters and serial entrepreneurs, CEO Katie Donovan (nee Stapleton) and COO Meg Stapleton, and a sophisticated marketing and technology guru, Thom Johnson, CAMP Digital itself is experiencing its own electrifying growth.
Annual revenue has almost doubled every year since its inception in 2018. It has also earned the company’s leadership team key performance awards and elite designations from tech giants like Google, which has named it a Premier Partner for as long as CAMP Digital has been in existence (only 3% of Google Partners are recognized as Premier Partners).
As noted by Chris Donnelly, of Donnelley’s, Lansdale, PA.,” they are a big piece of why we’ve grown and maintained our market hold.”
How It Works
Innovative and disruptive, CAMP Digital bundles dynamic lead generation, scalable website creation and marketing messaging, plus manages ad spend, in a strategic package built around Capacity Managed Marketing (CMM). Hence the name CAMP -- Capacity And Marketing Platform – that keeps the call boards of providers full, while automatically adjusting for service call slowdowns that also trigger reduced, consumer-facing ad pricing online. In short, CAMP delivers digital marketing based on a provider's capacity at any point in the day with the ability to respond in real time.
CAMP's CMM works in tandem with its other proprietary tool, its Capacity Protocol Optimization Platform technology (CPOP) which includes protocol campaigns managed by its highly trained staff of 72 dedicated employees. Both systems are dynamically able to allocate resources where needed, change bidding strategies and messaging, plus a host of other remedial tactics to fill provider's call boards with the right leads that align with current conditions in any given market. CAMP Digital's value lies in automatically adjusting for service call slowdowns that also trigger reduced, consumer-facing ad pricing online.
Geared for Small and Large Service Providers in HVAC, Plumbing, Electrical and More
CAMP delivers its customers digital marketing based on a provider's capacity with the ability to respond as factors change throughout the day. The Capacity Managed Marketing (CMM) platform then is an ideal tool that has proven invaluable to customers trying to navigate the competitive and complex space of SEO and SEM. And it has helped the company – plus many of its customers -- quickly reach key financial benchmarks and earn high-profile awards and accolades in a very short period: "We grow when our customers grow, notes CAMP's CEO Donovan.
The CMM needs of smaller businesses are often basic, their tech-savviness often lacking, and their ad spends more conservative: They simply want a better digital marketing strategy they can trust to help them build a better, more profitable brand. But as one of CAMP's associates notes: "We have software that turns the call volume up or down for everyone. Results can be incredible."
Larger businesses with bigger ad budgets use the CMM to keep their trucks rolling for a bigger ROI and to gain more granular performance insights into how to streamline their operations. As one satisfied client noted, "The tech inside Camp Digital's CMM allows us to throttle back down or up very quickly, depending on whether we need to drive or capture more demand, this week, this month, this quarter. We can discover where we can pull back or ramp up. That's probably what's most attractive.”
Customer Responses: Rocketing Growth for Some, Added Value for Others, Like Trips to Google!
No one in the digital marketing space inside the home services industry has the innovative technology that CAMP Digital has. That’s not a stretch. And the customer responses and their growth trajectories affirm not only measurable financial returns but unique, value-added benefits.
When Chris Donnelly of Donnelly’s Home Comfort Specialists in Lansdale, PA took the reins as president from his father and the company’s founder in 2017, he had already observed how focused his dad was on its residential customers – and how to find and market to them, using the old Yellow Pages and later zip codes. Chris watched the evolution of such methods. They eventually culminated in 2020 when Donnelly’s embraced CAMP Digital’s innovative online technology strategy with built-in transparency and accountability.
Since connecting with CAMP, Donnelly’s has seen roughly a 30% compounded annual growth, much of it because of the CAMP Digital relationship. Its return on ad spend has increased tenfold. The traditional marketing approaches for that Pennsylvania company and many others simply fell by the wayside.
Ted Puzio, Owner, Southern Trust Home Services, in Roanoke, Virginia, had an even more explosive experience working with CAMP Digital. By using local service ads recommended and monitored by CAMP Digital’s system, Ted’s 2022 first quarter results were unbelievable!
“In my smaller market, we need to utilize all lead sources that drive quality conversions to our family-owned business. In the first quarter of 2022, our booking rate was 90% and ROI was up 1,570%!” (See the Google Case Study in the attachment).
The value-added benefits can take many shapes when working with the innovative, Twin Cities company, based largely on its five-year status as a Google Premier Partner. Major and minor brands in HVAC, Plumbing, Electrical, Roofing, and more across the country, are seeing not only incredible revenue and ROI for customers, but they’re also realizing perks they once could only imagine.
Matt Peterman, Director of Innovation, at Peterman Brothers in Indianapolis found that partnering with CAMP Digital drove more conversions for his company. But there was more:
“CAMP Digital invited us to Google. Having a partner Like CAMP who connected us with Google product managers that run things like local service ads and pay-per-click was huge.”
Like many CAMP customers, Chris Donnelly in Pennsylvania found both professional and personal satisfaction with CAMP’s platform and people, working with CAMP Digital’s web-based groups to manage “a complex number of issues and still maintain the kind of transparency and accountability we need to keep our customers satisfied. That’s the way we want to run our business.”
However, Donnelly saved his strongest praise for CAM’s engaging, personalized culture that aligns with his business and values: “CAMP’s value system is a reflection of Katie Donovan’s (CEO) and it’s something we both share -- a belief in having fun, caring about results, and customer relationships. Their attention to detail and big-picture thinking is unmatched. Plus, we all believe in putting the customer first. You don’t always find that with a business partner.”