Dippin’ Dots Website Redesign - MarCom Awards

Groove Commerce

Baltimore, MD
We Design, Build & Grow eCommerce Websites. As a full-service eCommerce agency, we follow an inbound methodology and deliver bespoke, white-glove service to convert visitors into repeat customers.

About Project

Looking to revitalize their online presence, Dippin’ Dots contracted Groove Commerce to create an all-new website that would update their existing and outdated BigCommerce instance. The primary goal of this project was to capture the fun and imaginative spirit that Dippin’ Dots has embodied for so many years.

At the top of their requirements was the ability for consumers to purchase Dippin’ Dots online with extremely specific and challenging fulfillment constraints. Dippin’ Dots must be stored in extremely cold temperatures that a standard freezer cannot provide. The product must be shipped and packed with frozen carbon dioxide, also known as dry ice. Additionally the product must be consumed in the first 24 hours after arrival, making the delivery date essential to a great customer experience.

To solve this challenge, our team built a customized shipping calendar and date picker that is integrated into BigCommerce’s optimized on-page checkout. This functionality allows users to select specific delivery dates, view blackout dates, see corresponding shipping methods and shipping costs prior to selection. To accomplish this customization, our back-end development team leveraged Advanced Shipping Manager functionality to complement our custom development solution.

In addition to the eCommerce functionality of the site, we implemented a series of interactive elements, pages and css animations for customers to explore.