About Project
For MODEX 2024, Dematic, a leading supplier of material handling systems, software, and services, aimed to push the boundaries of a digital presence to showcase their innovative solutions. A digital approach would demonstrate Dematic’s position as a leading provider of automated digital solutions to supply chain leaders.
Hamilton’s bold all-black design was kept simple, with intentional branding and significant LED video components. The space incorporated 550 LED video components synched in perfect harmony. Extensive LED video walls and LED video bars produced an encapsulating digitized atmosphere. A large anamorphic video screen hung above the exhibit entrance, where attendees gathered and viewed 3D animations of Dematic’s equipment solutions. Beneath the anamorphic screen, LED video bars displayed synchronized content. A second entrance featured an illuminated Dematic logo and LED video bars that followed the radius of the curved hallway, providing a sense of discovery for attendees who turned the corner and were immersed in a room of digital content and hospitality. The inside featured two floor-to-ceiling, concave, LED video walls.
Dematic partnered with Hamilton to present an extraordinary exhibit built in an unconventional structure that provided a transformative space. The immersive experience stood out on the show floor with the all-black structure and harmonized LED video content. Attendees witnessed the harmony of the LED content from wherever they stood inside or outside of the space. Dematic’s experience demonstrated their ingenuity, being the first in their industry to incorporate an anamorphic screen at the MODEX show, emphasizing them as a leading innovative solutions provider.
Credits
Client: Dematic
Agency: Hamilton
