Deloitte Insights ConsumerSignals Dashboard

About Project

Sandstorm partnered with Deloitte Insights to redesign the ConsumerSignals dashboard, transforming it into a comprehensive destination for consumer behavior data. The primary goals were to modernize the dashboard, elevate the Deloitte Insights brand, drive traffic, increase engagement, and improve the user experience through interactive data visualizations and a flexible, component-based design. A key aspect of the redesign was catering to the needs of three distinct personas, ensuring each could seamlessly access relevant data and content.
To achieve this, Sandstorm developed wireframes and a high-fidelity clickable prototype, which were refined through a usability study based on user feedback. Deloitte Insights implemented these changes, resulting in a 51% year-over-year increase in traffic, a 22 percentage point improvement in bounce rate, a 170% rise in file downloads, and an 8X increase in users scrolling through the dashboard.
The redesign introduced a "choose your own adventure" feature, allowing users to interact with longitudinal data and tailor their experience. Users could explore global data, customize views, or access curated data sets for more personalized insights. Additionally, clear explanations of key findings and takeaways were integrated throughout the dashboard, creating an informative and frictionless experience. What are our users have to say:
“We’re heavy users of ConsumerSignals, our industry team leader strongly believes that this data is extremely useful to give an edge to discussions with CXOs (they are helpful in opening meetings, creating context, and show our knowledge of the consumer market). – Current global user