BRK Global Marketing
Cotton Incorporated Lifestyle Monitor™ Website Redesign
Client: Cotton Incorporated Lifestyle Monitor™
Category: Web Based | Website | 418. Redesign
While people may be familiar with Cotton Incorporated because of their Fabric of Our Lives® campaign, many are unfamiliar with the resources the Lifestyle Monitor provides. If a user visited the original Lifestyle Monitor website, the user would become quickly overwhelmed, not knowing where to go or how to sort information.
The Cotton Incorporated team sought a website redesign from both a user experience and visual design perspective. The Cotton team did not have a brand developed for the Lifestyle Monitor, so a brand was created along with the website redesign. For the website redesign, a new strategy and navigation structure was developed, user roles were defined, user role visual way-finding icons were created, a new brand system was constructed, and a new visual layout was designed. Press, a new and important target user, got its own section on the new website.