Rebrand from Two Companies to One Unified Brand
Category: Strategic Communications | Marketing/Promotion Campaign | 102c. Branding Refresh
About Project
Incentive Solutions and OneAffiniti announced their rebrand as one company, Extu, in September 2023. Since Incentive Solutions acquired OneAffiniti in 2021, we functioned as a single organization with two product offerings. It was never our intention to operate as separate companies, though. We wanted to offer clients one channel solution, because the industries we serve crave clarity and simplicity in their marketing and sales efforts.
We took a bold step forward by relaunching as one brand and one team with one mission: to driving strategic growth for our clients and their resellers. With help from Atlanta marketing agency Matchstic, we reintroduced ourselves to the world. We chose the name Extu, with "ex" representing the experience, expertise, and exponential growth we provide, and "tu" being a play on the mathematical symbology of raising a number by the power of two.
Along with a short, simple name, we adopted bright, bold brand colors. Where most of our competitors opt for minimalistic and impersonal branding, our new look reflected our innovation and creativity, as well as the spirit of play and curiosity we bring to our work—because we love what we do.
