Chuck E. Cheese April Fool’s Campaign - MarCom Awards

Material

Los Angeles, CA
Material is a global strategy partner that combines deep human insights with modern technology – a proprietary science + systems approach that speeds engagement and growth for the world’s most recognizable brands and innovative companies. We design + build customer-centric business models and experiences to create transformative relationships between businesses and the people they serve.

Chuck E. Cheese April Fool’s Campaign

Client: Chuck E. Cheese
Category: Video/Audio | Video/Film | 622. Special Event
FINAL MarCom Awards 2023 Submission_CEC April Fool's Campaign .pdf
About Project

Material partnered with Chuck E. Cheese to garner positive recognition and reassert the company into the zeitgeist of America proposed a first-of-its-kind, social activation for April Fool’s Day. As an organic social initiative shot from a guest’s point of view, Material leveraged the playful spirit of April Fool's to announce Chuck E. Cheese newest (and fictitious) offering, Chuck E. Cheese "weddings.” The video content resulted in the highest engagement rate and impressions for 2023 across Facebook, Instagram & X.
In an effort to build positive brand awareness for Chuck E. Cheese, Material devised a way to engage Millennial parents, using diplomatic adult humor, in a completely new way for Chuck E. Cheese. The approach was meant to signal to customers and Millennial parents that the brand is not just culturally relevant but better than you remember.