Celebrate the Unexpected
Client: Visit Santa Barbara
Category: Advertising/Marketing | Online | 57. Social Media Marketing Campaign $195)
About Project
“Celebrate the Unexpected” is a bold, video-centric campaign designed to re-engage Californians, particularly those in Southern California, by showcasing Santa Barbara's luxurious and diverse offerings. Faced with the challenge of changing perceptions that Californians already know all there is to see in Santa Barbara, the campaign goes beyond traditional attractions to highlight the city's ability to satisfy various travel desires in one place.
Credits
Sparkloft Media / Alex Goodwin / Group Account Supervisor
Sparkloft Media / Kate Adolphson / Associate Director of Production Services
Sparkloft Media / Jo Fitzgibbon / Creative Director
Sparkloft Media / Joanna Garcia Mota / Senior Social Media Strategist
Sparkloft Media / Ian Langenhuysen / Director of Video Production
Sparkloft Media / Leah Phillips / Senior Project Manager
Sparkloft Media / Lorien Steele / Executive Creative Director
Sparkloft Media / Molly Jones / Associate Director, Brand Strategy
Visit Santa Barbara / JessyLynn Perkins / Director of Marketing
Visit Santa Barbara / Olivia Barroca / Digital Marketing Manager
Visit Santa Barbara / Carly Bates / Creative Manager
