Maximus

Albany, NY

Maximus' Marketing & Communications Team is the creative force behind all internal communications and external social media marketing for the NY State of Health Marketplace. Our team is comprised of the Social Media and NYSOH Project Communications players, who work together to deliver visually exciting and dynamic content.

Capitalizing On Brand-Related Trending Topics To Increase Awareness | #HealthTipTuesday

Client: NY State of Health

Category: Digital Media | Social Media | 209c. Social Campaign

MarCom-Awards---209c.Social-Campaign---Maximus.pdf

About Project

Maximus’ Social Media Team creates and executes all content for NY State of Health, New York’s Official Health Plan Marketplace on Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube. To reach new audiences on a recurring basis we capitalized on #HealthTipTuesday. This campaign included dynamic and informative posts, GIFs and videos covering a variety of health and wellness topics. During August 2021 alone, #HealthTipTuesday posts on Twitter garnered an average of 450% more engagements, 116% more impressions with a 176% higher engagement rate compared to general content.

Credits

Megan Cornell, Marketing & Communications Sr. Manager, Maximus
Hillary Mann, Sr. Social Media Specialist, Maximus
Cameron Miller, Sr. Social Media Specialist, Maximus