Capitalizing On Brand-Related Trending Topics To Increase Awareness | #HealthTipTuesday
Client: NY State of Health
Category: Digital Media | Social Media | 209c. Social Campaign
Maximus’ Social Media Team creates and executes all content for NY State of Health, New York’s Official Health Plan Marketplace on Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube. To reach new audiences on a recurring basis we capitalized on #HealthTipTuesday. This campaign included dynamic and informative posts, GIFs and videos covering a variety of health and wellness topics. During August 2021 alone, #HealthTipTuesday posts on Twitter garnered an average of 450% more engagements, 116% more impressions with a 176% higher engagement rate compared to general content.
Megan Cornell, Marketing & Communications Sr. Manager, Maximus
Hillary Mann, Sr. Social Media Specialist, Maximus
Cameron Miller, Sr. Social Media Specialist, Maximus