California Medi-Cal Health Care Options (HCO) - MarCom Awards

Maximus Digital Solutions

Princeton

California Medi-Cal Health Care Options (HCO)

Client: California Department of Health Care Services (DHCS)
Category: Web Based | Website | 403. Business to Consumer
About Project

Overview
The California Medi-Cal Health Care Options (HCO) website is a self-service Medicaid
insurance enrollment website the California Department of Health Care Services (DHCS)
manages for its citizens.
The California HCO team partnered with Maximus Digital Solutions to migrate the site to the Digital Experience Hub (DX Hub) platform to improve the user experience and make it easier for California users to learn about, apply for, and easily enroll in a health plan.
The collaboration brought accessibility and enhanced services to California users.
Challenges & Considerations
The migration involved several detailed technical requirements, including meeting California’s strict accessibility standards. Digital Solutions and California HCO worked together to complete the website migration with no service interruptions for DHCS users. The migration was on time and under the client’s budget.
The Web Development capability uses the DX Hub platform to rapidly create websites or mobile apps that deliver enhanced self-service journeys for customer journeys like benefits management, provider searches, enrollments, and online payments.
Results
Thousands of California citizens enrolled in healthcare coverage on the improved site in the first month after the launch.
The Accessibility capability ensures people of all ability levels can successfully use digital properties. Our continued partnership with the California HCO team resulted in the website receiving the California Department of Health Care Services (DHCS) hard-earned Website Accessibility Certification.