Cal Poly Partners Brand Launch

About Project

In 2024, Cal Poly Corporation rebranded to Cal Poly Partners, marking a transformative step to better reflect its vital role within the university community. As Cal Poly’s dedicated non-profit partner for over 80 years, Cal Poly Partners is committed to empowering students, faculty and staff, pushing boundaries and driving student success.

The rebranding campaign aimed to enhance awareness, foster cross-campus collaboration and manage change by aligning the new name with the organization’s purpose: to be Cal Poly’s most impactful partner. Through a comprehensive public relations campaign that included a university-wide event, social media, digital and print materials and email, a new web presence, swag and launch-and-learn sessions, the campaign successfully engaged diverse stakeholders.

Positive feedback across campus underscored the organization’s deep impact, welcoming Cal Poly Partners as an integral force in the university’s success.