Burnet, Duckworth & Palmer New Brand - MarCom Awards

Burnet, Duckworth & Palmer LLP

Calgary, AB, CA
The world is changing, and it’s happening faster than ever. Businesses and people are adapting, but nobody can do it alone. Maybe it’s easier for us to keep up because we’ve always been nimble and brought creative thinking to the way we practise law. BD&P is a full-service boutique law firm headquartered in Calgary, Canada. Our approximately 120 lawyers are bright, deeply talented legal minds who work on a broad spectrum of corporate and litigation matters, sitting across the table from national and international firms. Our clients live a variety of sectors, including energy, renewables, agribusiness, technology and life sciences. We are not just legal advisors, we are true partners. We've been called unconventional, and we think that makes us better partners to our clients for now — and for the future.

Burnet, Duckworth & Palmer New Brand

Category: Strategic Communications | Marketing/Promotion Campaign | 146c. Branding Refresh
BD_P-monogram-black-blue-RGB-150DPI.jpg
BDP-Rebrand-Announcement-LinkedIN.jpg
Active_11588775_1-3-.JPEG
Active_11588747_1.JPEG
About Project

Our new brand reinforces our commitment to our client partnerships and our optimism for the future. This new brand is about what we can accomplish together with our clients and community partners. It’s about how you can use our talent and bold thinking to drive your business forward. A rebrand isn’t an excuse for a fancy new logo; it’s a chance to reflect on our place and purpose in the community and the world.

The people in our province and city have always found success through their ability to think differently. At BD&P, we take the same approach. What some might see as unconventional, we see as boldly embracing the future.

Our new brand builds on a solid foundation of over 100 years of supporting Alberta’s entrepreneurs and helping our clients bring new big ideas to life. We remain one of Alberta’s largest and most respected independent law firms and we are excited to continue building on the entrepreneurial spirit that defines our collective success - today and for years to come.