Endurance is a leading provider of vehicle service contracts, more commonly referred to as "extended warranties," offering a range of protection plans designed to help drivers manage the costs of unexpected repairs. As a direct provider for most plans, Endurance delivers award-winning customer service, in-house claims processing, and a streamlined experience from start to finish. With a focus on transparency, affordability, and trust, Endurance helps vehicle owners to drive with greater confidence, knowing they have support when it matters most.
Endurance Dream Team: Social Extensions of a National Campaign
Category: Web Based | Social Media | 457c. Social Branding Campaign
About Project
To expand the reach of our “Driven to Perform” campaign, we brought Ludacris and Danica Patrick into the social spotlight. We rolled out a wave of short-form content, including real driver stories, built specifically for platforms like Meta (Facebook and Instagram) and Twitter/X. These social videos and ads brought our brand promise to life in quick, scroll-stopping ways that resonated with today’s drivers.
As engagement and video views climbed, so did our branded search interest. This momentum social media and engagement traffic but also helped reinforce Endurance as a go-to name drivers trust online and on the road.
MarCom Awards Winner
