Brochures that Build Trust: Guides for Buying & Selling A Home
Category: Publications | Brochure | 211. Business to Consumer
About Project
At Danberry, we believe design should do more than look good—it should make life easier for our agents and more informative for their clients. Our Agent Marketing Kit, which includes our Buyer and Seller Guides, is a perfect example of how thoughtful in-house design can have a real impact in the field.
These guides first launched in 2018 and have gone through several updates over the years. The latest 2025 version is the most agent-driven yet, designed in close collaboration with our team through focus groups and ongoing feedback. Every section, chart, and talking point is there because agents told us, “This is what my clients actually ask.” We built the content around real conversations happening every day in living rooms and at kitchen tables across Northwest Ohio.
We’re especially proud that this update also includes a Spanish version—our second time doing so—based on agent requests. It’s a simple but important way to make sure more buyers and sellers feel informed, comfortable, and included in the process, no matter what language they speak.
Agents can access the guides digitally, in print, or customize them for their own branding. Whether they’re walking into a listing appointment or sending a follow-up email, they’ve got polished, professional materials that help them stand out—without breaking the bank.
This project is a great example of what’s possible when design, strategy, and feedback come together. It’s not flashy or overdone—it’s clean, clear, and built to work. And for us, that’s what good in-house design is all about.
Credits
Monica Semenishin (Lead Designer), Morgan Bunde (Designer), Maria Penler (Creative Director), Kevin Warren (Owner, CEO)