“All In” Marketing Campaign - MarCom Awards

Aims Community College

Greeley, CO
Aims Community College builds better communities. Passionate instructors, state-of-the-art facilities, and small class sizes are just the beginning. With a keen focus on community, inclusion, educational opportunity, and student success, Aims delivers the skills and knowledge that advance quality of life and economic vitality. Aims Community College is a fully accredited, public tax-supported two-year college. It has four campuses across northern Colorado, with an additional Flight Training Center location. Aims offers over 200 degrees and certificates from more than 50 academic areas of study. With more than 4,000 daytime, evening, weekend and online course offerings each year, students are able to flexibly complete coursework part-time or full-time.

“All In” Marketing Campaign

Category: Strategic Communications | Marketing/Promotion Campaign | 104c. Integrated Marketing
About Project

This campaign is centered on the Aims tagline “All In.”
“All In.” embodies the inclusive, supportive, student-first spirit of the college. It illustrates the commitment that students demonstrate to improving their lives. It has become more than a marketing tagline — it’s a rallying cry; a shorthand description that encapsulates what it means to be a part of Aims Community College.

The goal of the campaign was to inspire prospective students through stories that show personal transformation and illustrate what it means to be “All In” at Aims.

To date, this has been one of the most successful marketing campaigns for the college.