Aims Community College
“All In” Marketing Campaign
Category: Strategic Communications | Marketing/Promotion Campaign | 104c. Integrated Marketing
This campaign is centered on the Aims tagline “All In.”
“All In.” embodies the inclusive, supportive, student-first spirit of the college. It illustrates the commitment that students demonstrate to improving their lives. It has become more than a marketing tagline — it’s a rallying cry; a shorthand description that encapsulates what it means to be a part of Aims Community College.
The goal of the campaign was to inspire prospective students through stories that show personal transformation and illustrate what it means to be “All In” at Aims.
To date, this has been one of the most successful marketing campaigns for the college.