Aim for the Stars - MarCom Awards

DataPath, Inc.

Little Rock, Arkansas
For nearly 40 years DataPath has been helping TPAs get where they want to grow by innovating business and technology solutions for the administration of consumer-directed healthcare accounts, COBRA, billing, and well-being benefits.

About Project

This video brochure, sent as annual enrollment (our industry's busiest season) approaches, was targeted to select prospects with a high propensity to use our Business Process Outsourcing (BPO) product/service. Panels highlighted the features and benefits of the product, and the mailer included an existing video overview of this product.

URL of the video itself, in case you need to see that too:


Annette Gatlin, campaigns manager
David Korenblat, graphic designer
Candy Darr and Karen Kowalski, copywriters