Material

Los Angeles, CA

Material is a global strategy partner that combines deep human insights with modern technology – a proprietary science + systems approach that speeds engagement and growth for the world’s most recognizable brands and innovative companies. We design + build customer-centric business models and experiences to create transformative relationships between businesses and the people they serve.

ABM Industries “EV Answers” Campaign

Client: ABM Industries

Category: Strategic Communications | Marketing/Promotion Campaign | 106c. Promotion/Marketing Materials

Campaign Final_ABM EV Answers_MarCom Awards Deck .pdf

About Project

Material partnered with ABM Industries (“ABM”) to create a marketing campaign that utilized strategic marketing materials to promote its status as the #1 commercial installer of electric vehicle chargers and position ABM as the valuable, turnkey solution to any EV need. In order to grow brand awareness and recognition as an EV hardware and software provider, our focus was to drive website visits, onsite content consumption, and develop effective lead generation and engagement strategies.

Material used a comprehensive approach to position ABM as the leader of the electrification era and informed both prospects and current customers of the brand’s core offerings. We designed a microsite that promoted ABM’s services and packages with easy to access resources and catalogs, developed a robust email campaign and CRM nurture stream across key target demographics, utilized programmatic, trade publications, paid search and paid social to drive promotional materials, and developed messaging to instill trust in ABM solutions.