ABM Industries “ABM Vantage” Campaign - MarCom Awards

Material

Los Angeles, CA
Material is a global strategy partner that combines deep human insights with modern technology – a proprietary science + systems approach that speeds engagement and growth for the world’s most recognizable brands and innovative companies. We design + build customer-centric business models and experiences to create transformative relationships between businesses and the people they serve.

ABM Industries “ABM Vantage” Campaign

Client: ABM Industries
Category: Strategic Communications | Marketing/Promotion Campaign | 104c. Integrated Marketing
Campaign Final_ABM Vantage_MarCom Awards Deck.pdf
About Project

Material partnered with ABM Industries (“ABM”) to promote the launch of its integrated mobility solution, ABM Vantage, by proposing a comprehensive, integrated marketing campaign that drives awareness of this solution and influences the sales pipeline. With the deployment of account-based marketing, our objectives were to reach key decision makers in targeted industries, increase campaign landing page visits, and develop effective lead generation and engagement strategies.

Material’s solution featured an all-new campaign site that established design uniformity, a personalized and dynamic email nurture stream, strategic lead generation through paid search and social media channels, trade media placements and involvement in industry trade show opportunities. Our detailed and tactical approach generated hundreds of thousands of dollars in pipeline opportunities and surpassed campaign benchmarks overall.