$20M world-class sport science research centre | Announcement video - MarCom Awards

UNIVERSITY OF CALGARY

CALGARY, AB, CA
A community of pioneers and discoverers. We've been ranked amongst the world's top universities and we've done it by pushing our limits, challenging ourselves to do better, and seeking knowledge – wherever that journey takes us. We're never afraid to question conventional wisdom, and we share what we find openly and eagerly. It's an approach that's led to exponential growth since we were founded in 1966. Our organization As a public post-secondary institution in Alberta, we have a responsibility to the citizens of this province to operate the university efficiently, accountability and transparently. Our strategy We have a vision – to be a global intellectual hub in Canada's most enterprising city, and to be recognized as one of Canada's top five research universities. Our campuses Our university is spread across five campuses, with several field stations and unique facilities, each with its own distinctive purpose, setting and character.

$20M world-class sport science research centre | Announcement video

Client: University of Calgary - Kinesiology
Category: Video/Audio | Video/Film | 610. Educational Institution
About Project

The University of Calgary will soon be home to one of the most advanced post-secondary research facilities dedicated to the study of human performance, movement and sport science, thanks to an extraordinary $20-million gift from the Taylor Family Foundation.
The Taylor Family Kinesiology Building will further advance the Faculty of Kinesiology’s position as an international leader poised to deliver breakthroughs in exercise physiology, neuroscience, nutrition and more. This extensive project will also revitalize existing spaces to improve labs and offices, enabling growth in undergraduate enrolment and drawing top scholars to the city.
Investing in UCalgary since 1981, the Taylor Family's support now exceeds $100 million and has helped the university compete on the world stage, creating lasting, positive change in our community.

Credits

Haley Martin, Digital Media Specialist (Video), Office of Communications and Community Engagement

Karen Perl-Pollard, Development Strategist, Office of Development and Alumni
Caitlin Lamont, Director, Donor Engagement, Office of Development and Alumni
Emily Pratt, Associate Director, Development Communications, Office of Development and Alumni

Juliana Cyr, Lab Manager, Human Performance Lab

Griffin Williams, Digital Designer Brand Experience, Office of Communications and Community Engagement

Voice talent: Katie Brunson
Additional footage supplied by Trevor Alberts, UCalgary Dinos and the Faculty of Kinesiology.