2024 Woman In Power Campaign - MarCom Awards

Coal Creative

Wilkes-Barre, Pennsylvania
In 2014, we came together as a Pennsylvania-based collective of creatives. By now, we’ve grown into a digital marketing powerhouse, made up of master editors, daring designers, whip-smart strategists, inspired storytellers, web wizards, and just-plain-coal people. our mission. We tell stories that matter. To you. To your audience. To the world. So we listen. We ask questions. And once we understand, we build strategies that fuel inspired campaigns, change the game, and get results. our name. Coal. It’s a word that honors our region’s mining history while hinting at the power and potential that fuel us to dream bigger. our story. As a team of endlessly creative people, proudly established in Northeastern Pennsylvania, we’re thrilled to see how our innovative work has touched audiences around the world.

2024 Woman In Power Campaign

Client: Dress for Success Luzerne County
Category: Pro Bono | 800. Pro Bono
About Project

Since its launch in 2021, the 31 Days of Women in Power Campaign has raised over $90,000 to support Dress for Success Luzerne County. This impactful initiative has spotlighted more than 750 local women and organizations, celebrating their outstanding achievements and promoting community empowerment. The campaign, created by Coal Creative’s CEO Holly K. Pilcavage, has been a collaborative effort with Coal Creative’s support each year.

Credits

Holly K. Pilcavage, Chief Executive Officer
Samuel O'Connell, Chief Creative Officer