2024 Thales Data Threat Report
Category: Strategic Communications | Communications/Public Relations | 126c. Research/Study
About Project
The 2024 Thales Data Threat Report (DTR) is based on a survey of more than 3,100 IT and security professionals across 18 countries and presents the latest trends, threats, and challenges in data security and also looks at regulatory compliance and security issues created by emerging technologies such as AI and Quantum Computing. Now in its 10th year, Thales partnered with S&P Global Market Intelligence to complete the research and report. The DTR has several editions that are or will be produced in 2024: Global Edition, Europe and Middle Edition, APAC Edition, LATAM Edition, and US Federal Edition. These reports are promoted through PR, social media, webinars, and digital marketing campaigns as well as showcased at trade shows and conferences.
The release of the DTR has generated nearly 800 mentions in the media around the world since it's launch on March 20, 2024 (see attached media coverage report) and impressions 295 million.
Media Coverage Report - https://app2.cision.com/#/report/presentation/7790be78-2983-4c3f-a026-6435f48f6d0b
In terms of marketing campaign impact, the DTR has generated more than 5M Euro in sales pipeline.
Link to press release https://cpl.thalesgroup.com/about-us/newsroom/2024-data-threat-report-ransomware-surge-and-compliance-risks-press-release
