Since 1985, H/L has been fiercely independent and making Momentum. The company's strengths include local and national media activations, creative development, insights and analytics, full-scale digital and video production, multicultural marketing and PR. H/L is headquartered in Oakland, California, with people in 20 states, and offices in Atlanta, Miami, Phoenix and St. Louis. What unites H/Lers across the country is a common drive—to pioneer new ways to push clients' businesses forward and serve its communities.
2023 Toyota Palisades
Client: Toyota
Category: Advertising/Marketing | Ads | 1c. Advertising Campaign
About Project
For years, Toyota has proudly partnered with the iconic Palisades Tahoe Ski Resort and Olympic Gold Medalist Jonny Moseley. H/L wanted to kindle a strong bond between Toyota and snow sports enthusiasts seeking the ultimate adventure vehicle. By harnessing the legendary status of Lake Tahoe's own Jonny Moseley, and the unparalleled appeal of Palisades Tahoe, we set out to ignite brand affinity and excitement for Toyota like never before. This dynamic campaign included two captivating TV spots, complemented by an array of digital and social media elements—all designed to inspire and engage winter sports enthusiasts while reinforcing Toyota as the premier choice for their mountain adventures.
MarCom Awards Winner
