2023 Thales Data Threat Report
Category: Strategic Communications | Communications/Public Relations | 126c. Research/Study
Based on a survey of nearly 3,000 IT security professional in 18 countries, the 2023 Thales Data Threat Report presents the latest data security threats and trends across a wide range of industries. Now in its 10th year, the report looks at the threats such as ransomware attacks, human error, nation state actors and insider threats and identifies how organizations are responding with investments in security technologies to reduce these threats. Thales partnered with S&P Global Market Intelligence to conduct the survey and produce the report.
This project produced both a global report as well as three regional reports (APAC, Europe, Latin America, and US Federal).
Promotion of the 2023 Data Threat Report leveraged multiple marketing and communications channels including PR, digital advertising, social media, emails, PPC and webinars. The report was also featured at several trade shows and events including the RSA Conference and Black Hat at the Thales booth.
The report received global media coverage upon release with more than 100 feature stories and media mentions as well as throughout the year after its release.
Overall, the impressions from the media coverage have totaled more than 280 million worldwide this year.