2023 Thales Data Threat Report - MarCom Awards


Austin, TX
Thales is a global leader in advanced technologies, investing in digital and “deep tech” innovations – connectivity, big data, artificial intelligence, cybersecurity and quantum technologies – to build a confident future crucial for the development of our societies. Thales provides its customers – businesses, organizations and governments – in the defense, aeronautics, space, transport, and digital identity and security domains with solutions, services and products that help them fulfil their critical role, consideration for the individual being the driving force behind all decisions. Thales has 81,000 employees in 68 countries and generated sales of €16.2 billion.

2023 Thales Data Threat Report

Category: Strategic Communications | Communications/Public Relations | 126c. Research/Study
About Project

Based on a survey of nearly 3,000 IT security professional in 18 countries, the 2023 Thales Data Threat Report presents the latest data security threats and trends across a wide range of industries. Now in its 10th year, the report looks at the threats such as ransomware attacks, human error, nation state actors and insider threats and identifies how organizations are responding with investments in security technologies to reduce these threats. Thales partnered with S&P Global Market Intelligence to conduct the survey and produce the report.

This project produced both a global report as well as three regional reports (APAC, Europe, Latin America, and US Federal).
Promotion of the 2023 Data Threat Report leveraged multiple marketing and communications channels including PR, digital advertising, social media, emails, PPC and webinars. The report was also featured at several trade shows and events including the RSA Conference and Black Hat at the Thales booth.

The report received global media coverage upon release with more than 100 feature stories and media mentions as well as throughout the year after its release.

Overall, the impressions from the media coverage have totaled more than 280 million worldwide this year.