Since 1985, H/L has been fiercely independent and making Momentum. The company's strengths include local and national media activations, creative development, insights and analytics, full-scale digital and video production, multicultural marketing and PR. H/L is headquartered in Oakland, California, with people in 20 states, and offices in Atlanta, Miami, Phoenix and St. Louis. What unites H/Lers across the country is a common drive—to pioneer new ways to push clients' businesses forward and serve its communities.
2022 Toyota Multicultural – It Takes a Village
Client: Toyota
Category: Advertising/Marketing | Ads | 1c. Advertising Campaign
About Project
Toyota is on a mission to foster the next generation of proud Toyota owners. With a product lineup that's more compelling than ever, we wanted to celebrate the vibrant intersection between Toyota's diverse multicultural owner base and the communities of Northern California and the Central Valley. At the core of our strategy was celebrating Toyota's legacy and sowing the seeds for the future, nurturing a new generation of Toyota enthusiasts. Through an engaging mix of TV, digital, and social media initiatives, we created a campaign that resonates deeply with our target audience and reinforces Toyota's position as a brand that's synonymous with innovation, quality, and driving excellence.
MarCom Awards Winner
