Youable - Hermes Creative Awards

Pollywog Inc

Minneapolis, MN
We believe a great brand name is the beginning of a story that people want to hear. Pollywog is a naming and branding agency based in Minneapolis, Minn. We’ve been working with brands in their formative stages since 2007, developing story-rich brands for local, national and international clients. We’ve created B2C and B2B brands for every size of organization — Fortune 500 companies to startups — in a wide range of industries including and financial, technology, food and beverage, sporting goods, retail, health and wellness, personal services and education, as well as nonprofits. Our founders were ad and design agency veterans who set out to build a better naming agency and develop outstanding brands as efficiently as possible. Drawing upon our extensive national brand experience, we reinvented how brand names are created, streamlining the naming process for more cost-effective brand creation.


Client: Headway Emotional Health Services
Category: New Category | 201c. Write your own category on entry form | Naming
About Project

Everyone feels bogged down at some point in their life. Sometimes it’s an issue with mental health. Sometimes a painful breakup. Or challenges with school, addiction or difficult family dynamics.

Youable is an emotional health services provider that specializes in helping people live their best life. Their clinicians are trained in a variety of therapies, creating personalized plans to help their clients develop their own abilities to rise above whatever's keeping them down. In short, Youable helps make their lives more doable.

Working with a team of 5 decision-makers, Pollywog created a name that checked all the boxes for their rebranding effort: The name is unique and memorable. It conveys a sense of hope and optimism. And it has a clear path to trademark availability.