Client: Headway Emotional Health Services
Category: New Category | 201c. Write your own category on entry form | Naming
Everyone feels bogged down at some point in their life. Sometimes it’s an issue with mental health. Sometimes a painful breakup. Or challenges with school, addiction or difficult family dynamics.
Youable is an emotional health services provider that specializes in helping people live their best life. Their clinicians are trained in a variety of therapies, creating personalized plans to help their clients develop their own abilities to rise above whatever's keeping them down. In short, Youable helps make their lives more doable.
Working with a team of 5 decision-makers, Pollywog created a name that checked all the boxes for their rebranding effort: The name is unique and memorable. It conveys a sense of hope and optimism. And it has a clear path to trademark availability.