Workforce Development Outreach - Hermes Creative Awards

Consortium Media

Ventura, CA
We are a full-service marketing and PR agency with a CORE ETHOS to do good by driving socially conscious change. Through our collaborative approach, we help our clients effectively communicate their message, increase public information, and engage target audiences.

Workforce Development Outreach

Client: Workforce Development Board of Ventura County
Category: Strategic Campaigns | Marketing | 317c. Other _____ | Public Outreach
About Project

The Workforce Development Board of Ventura County commissioned a Digital Insight survey in 2021 that showed that 5 out of 5 people did not know the name or services offered by the Workforce Development Board. Local employers were also unaware of WDBVC. The Workforce Development Board of Ventura County tasked CM to raise brand awareness, increase awareness of many grants, boost attendance at seminars, and provide program outreach and other communications services to connect employers with qualified, skilled talent and job seekers with employment and career development opportunities. The target market included businesses, jobseekers, constituents, Elected, stakeholders, and customers of focus under the federal Workforce Innovation and Opportunity Act, such as English Language Learners, people with disabilities, people experiencing homelessness, disadvantaged youth, veterans, and more. Each campaign needed to recognize a separate grant, but Consortium Media designed a cohesive, integrated marketing plan and carefully curated copywriting and creativity to precisely target specific demographics.