Wise Construction Strategic Marketing

About Project

With new leadership and tremendous sales growth, Wise reached out to Communications, Ink for help articulating and refining their Mission and Values. Through a series of focus groups and client interviews that are a signature of our Deep Dive, we created their first Mission and Values statements. They were then visualized into a graphics that appear in their corporate office as well as on promotional items. We also created a new tagline and key messages based on the Deep Dive. This created a deep partnership that led to a brand extension. They had a limited brand that consisted of one logomark and one red color. We refreshed their brand with an expanded color palette, font family and iconography. The new color palette was also given an ombre treatment and we created a custom herringbone pattern as well as iconography for the industries they serve and the services they offer to add dimension to their print and digital materials. We then created a new style guide to help the client with proper usage of their visual toolbox. and refresh, tradeshow materials, company event and website.