Bold Orange Company
Minneapolis, MN
Animal Hair Twin Quiz
Client: Great Clips, Inc.
Category: Electronic Media / Social Media / Interactive Media | Digital Advertising | 147. Other _____ | CRM Data Capture Game
About Project
PREMISE
Pairs users with their animal hair twin.
LOGIC
Questions based on the attributes of users' hair inform the quiz result and create opportunities for hair education and additional data capture along the way.
STRATEGY
A light-hearted premise shows that Great Clips keeps things quick and fun, while questions rooted in hair realities demonstrate expertise.
Credits
Jim Specht, Chief Experience Officer, Bold Orange Company
Allie Rangel, Group Creative Director, Bold Orange Company
Katie Garrett, Creative Director, Bold Orange Company
Gabe Warnke, Sr. Copywriter, Bold Orange Company
Maddie Rode, Sr. UX/UI Designer, Bold Orange Company
Jodie Youngquist, Sr. Project Manager, Bold Orange Company
Kelli Ask, Sr. Director, Client Strategy & Services, Bold Orange Company