Wattson, The Energy Elf on the Shelf

About Project

The Energy Elf on the Shelf is a holiday-themed, lighthearted video that delivers energy-saving tips through playful storytelling, strategic editing, and green screen effects. Created for social media engagement and brand awareness, the video follows a mischievous elf who magically appears throughout a homeowner’s space, offering gentle reminders to use energy wisely. It was the perfect way to tap into the holiday spirit while reinforcing Focus on Energy’s mission.

Careful planning and creative problem-solving were key to execution. We meticulously storyboarded each scene to ensure smooth post-production. Editing brought the magic to life—choosing the most effective angles from three separate iPhones and alternating them to maintain an engaging pace. Color grading and layering techniques helped blend the elf’s green screen elements naturally into each scene, while our musical selection of “Dance of the Sugar Plum Fairy” reinforced his sneaky presence.

The project was edited in Adobe Premiere Pro using keying, masking, and motion tracking to create a polished, professional result. While we matched frame rates and resolutions, we overlooked differences in HDR settings, leading to slight color inconsistencies that needed correction in Premiere Pro.

Ultimately, the final video was seen by more than 10,000 people, delivered an engaging, festive message that resonated with Wisconsin homeowners and reinforced Focus on Energy’s mission in a fresh and entertaining way.