Watercolor Regional Campaign - Hermes Creative Awards

PenFed Credit Union

McLean, VA

About Project

For 2022 we wanted to create a design for promoting our products that would stand out from competitors in the market. Our concept was a sketched ink style overlaying a watercolor background. Regional posters were designed according to the area in which the financial service centers were located, highlighting well-known landmarks of the area. Product-centric designs were also created, each credit union product was assigned a specific background color using our brand colors.

We created various pieces including emails, flyers, posters, notecards, newspaper ads, and animated digital screens.


Art Director: Christine Janaske;

Designers: Michelle Winberry, Bethany Stephens, Neal Dorfman, Daniela Guzman Valencia, Jessica Meyer, Lance Bell, Shesh Batni;

Project Managers: Morgan Vaughan, Kayla Carney;

Content: Kendra Ganobsik;

Brand Managers: Robert Carabelli, Valeria Vega-Perez, Daniel Mathews, Pearl George, Diego Muñoz, Valeria Barco Saenz, Samantha Weiss, AJ Oskuie