Visit Muncie Pocket Guide - Hermes Creative Awards

Intersection

Muncie, IN
Intersection is East Central Indiana's go-to full-service agency for marketing strategy, brand management, digital marketing, and content marketing services. We prioritize meaningful partnerships with our clients and helping good people tell great stories because we know good marketing relies on genuine connections.

Visit Muncie Pocket Guide

Client: Visit Muncie
Category: Print Media | Publications | 14. Brochure
About Project

In the highly competitive tourism industry, creating print materials that stand out is still key to attracting visitors. Visit Muncie needed a refresh of their marketing materials to give them an upper hand among rack after rack of other brochures. The Pocket Guide was created to highlight a select variety of business and attractions across major tourism categories. The guide folds down to a traditional trifold size to fit the infrastructure of most visitor’s centers but opens up to create full spreads with showstopping photography, enticing storytelling, and informative maps and directories.

Credits

Zach Poor, Graphic Designer
Lucas Tetrault, Creative Director
Melissa Peterson, Copywriter
Matthew Ruddick, Photographer