Virginia Dare Website - Hermes Creative Awards

MarketPlace Branding

6500 Chippewa St., 4th Floor, St. Louis, Missouri
A purpose-driven constellation of food, pet, and supplement marketing experts, MarketPlace has been shaping nutrition brands for people and pets since 2002. We’ve revitalized national food brands with comprehensive brand strategy and omnichannel activation. We’ve helped pet brands reinvent themselves with packaging and promotion, breaking into new categories and retail channels to accelerate business growth. As the food marketing agency, we’re engaged in all stages of innovation and commercialization, from product development ideation and the ingredients that make them possible to the packaging and promotion that put in-demand products within reach. This full-circle experience inspires and illuminates our work for B2B and CPG brands. Through strategy and consulting, creative and activation, we build better brands and brighter futures.

Virginia Dare Website

Client: Virginia Dare
Category: Electronic Media / Social Media / Interactive Media | Web Creative | 122. Website Design
About Project

After a century of market leadership, business-to-business (B2B) flavor company Virginia Dare—a company known for its thoughtfully sourced, high-quality flavors and extracts—turned to MarketPlace Branding to renovate its online presence.

Our long-standing knowledge of both Virginia Dare and its audiences provided a solid foundation for a complete website redesign. Within the website, our task would be twofold: to reflect Virginia Dare’s present-day capabilities and enliven the brand.

A cohort of inventive taste-makers with extensive market expertise, Virginia Dare informs and inspires with intriguing flavor ideas for foods, beverages, and supplements. With 100 years in business, the company uniquely embodies wisdom and credibility, inventiveness and agility.

And now, its website reflects the same.

The mobile-first website design is clean, minimal, and sophisticated. Beautiful food and beverage photography promotes the wide range of applications Virginia Dare ingredients support. Subtle animations throughout sections, images, navigation, and hover states echo the energy of a Virginia Dare partnership. Multi-layered text and image treatments, auto-play background video, and interactive galleries keep the user informed and engaged. A bold and confident tone creates excitement and trust, while callouts and calls-to-action champion a story of capability and creativity.

In less than a year since its launch, site users and sessions have already doubled. With a century of success and a brand for the ages, the Virginia Dare of today is set to ideate, create, and innovate for many years to come.

Credits

Account Strategy Director: Jim Hibsch
Creative Director: Jeremy Cox
Associate Creative Director: Kim Velten
Art Director: Cameron Rolf
Sr. Copywriter: Jon Copeland
Copywriter: Nina Marciano
Technical Project Manager: Ami Novak
Digital Strategist: Julia Schneider
Web Development: Eric Elves