World’s Best Together
Client: Qatar Airways
Category: Electronic Media / Social Media / Interactive Media | Video | 176. YouTube Video
Where five-star travel meets world-class football. The World’s Best, Together sees three PSG fans board a Qatar Airways aircraft, before being instantly transported to the Parcs-des-Princes. Here, the fans then get an experience to dream of, a behind-the-scenes, sneak peak into the world of elite football. They explore the stadium, meeting their biggest idols. The film culminates in the opportunity of a lifetime for one fan, to score a goal in front of Kylian Mbappé. An unforgettable experience brought to them by Qatar Airways, the best airline in the world.
Qatar Airways was looking to showcase its continued commitment to global sport through a campaign that presented its principal partnership with Paris Saint-Germain. The film had to resonate with travel and sport fans alike, and bring together two seemingly different brands in a seamless and fun way. It had to feature multiple players and showcase the airline's world-renowned service.
This concept unites the fan and the passenger experience in one story. Qatar Airways give its passengers more than the average airline. And for PSG fans, what could be better than behind-the-scenes access to their club. Anchored through a single magic moment, the fans are transported from one special world to another, exemplifying the incredible experiences the airline provides.
Exec Producer - Rob Jowers
Creative Director - Eavan Ryan
Director - Christopher Ranson
Director of Photography - Thomas Holes
Producers - Allon Wechsler & Anna Boylan