The Summer Of Dam Movie Posters

About Project

The Summer of DAM Movie Posters campaign launched in August 2022 to promote Aprimo's digital asset management (DAM) and content operations platform during the typical summer lull. The main objective was to have prospects book a meeting with Aprimo to receive free streaming for a year. We also wanted to put a twist on what a DAM is and what it can do by using our core values as the themes of each movie poster to showcase our brand personality and differentiate ourselves from other B2B SaaS DAM vendors.

Due to its success during the summer, the campaign was extended throughout the Halloween and holiday seasons. Customers, partners, and prospects downloaded our ready-to-print posters from our landing page - our team also produced large-format movie posters and framed them to hang on the walls in Aprimo's HQ center of excellence to showcase our brand and creativity. The campaign ultimately resulted in a 96% increase in web user traffic referred from social channels in the first month, a 347% increase in organic followers gained, and generated six figures in new business revenue and pipeline.