Sperlari U.S. Packaging Redesign - Hermes Creative Awards

QNY Creative

New York, NY
QNY is an award winning boutique, interdisciplinary design and marketing agency with a team of experts at the intersection of design, digital and performance. We are based in the heart of Manhattan in New York and have had the privilege of defining some of the most visible lifestyle brands in hospitality, consumables and beauty. Our approach is designed to mirror the customer purchasing funnel to inspire the journey from discovery to brand advocate. It takes an interconnected digital system built on the foundation of a strong narrative which is communicated through digital, content and website. It culminates at key points of conversion, enriches the experience and facilitates interaction. We design and build brands for big and emerging brands. The QNY design team creates effective and engaging digital brand experiences through websites and digital campaigns. We offer our clients all the benefits of a digital marketing agency, with creative directors, visualizers, UX designers, developers, project managers and marketing specialists who specialize in their field. Having worked with big and emerging brands in consumer packaged goods and hospitality, our team is uniquely positioned to connect consumers to products and experiences that are right for them through websites that are designed and built to be optimized for search, engagement and conversions. Founded in 2008.

About Project

QNY Creative is proud to stand behind our latest project, in collaboration with Sperlari. With its origins in Cremona, Italy, Sperlari was founded in 1836 by Enea Sperlari, with a mission to offer the highest quality Cremona specialty: Torrone. Since then, Sperlari has been a part of Italian family traditions for centuries, constantly evolving while staying true to their iconic origins.
In order to expand on a global scale, Sperlari and QNY Creative came together for a redesigned packaging design, to better connect with a U.S.-based audience in the hope to make the iconic Torrone (nougat) a part of American family traditions.
For this redesign, our creative team kept the original logo and refreshed the packaging, bringing it to modernity, and adding a vintage touch. We redefined the color palette, keeping a bright red for its crunchy nougat with almonds, while incorporating brown for the chocolate bar, and blue for the soft nougat. We highlighted the brand’s origin by adding an illustration of Cremona, the city where Sperlari is located, and added the map of Italy to honor the country of origin, and 100% Italian manufacturing.
Tradition: reinvented, this is precisely what the QNY Creative Team kept in mind during the entire process, with 187 years of delivering authenticity and the highest quality, now on a global scale!


Creative Director: Ezio Burani
Art Direction: Samantha Clemente-Galbo
Art Direction: Ana Camero
Graphic Design: Marija Schmitt
3D Models: Ilya Volgin
Project Management: Marijke Thielen
Strategy: Campara Rozina de Haan