Sonovein® Rebranding – Website - Hermes Creative Awards

Ooho

Belgium
Ooho is the life sciences marketing agency that blends scientists with marketing experts. We help companies build brands, launch products, and generate demand in complex markets. Trusted by 70+ clients globally, with a presence across Europe and North America. For more information, visit www.ooho.io.

About Project

A digital experience that mirrors the tech behind it.

The new Sonovein website is designed to showcase the groundbreaking power of echo therapy, technology so advanced, it treats without a single incision. Every element of the experience is engineered to reflect this non-invasive precision: sleek, bold, and minimal, with a visual language that feels as effortless as the treatment itself.

This isn’t just a redesign. It’s the digital expression of innovation without intrusion.

Designing with empathy in mind.

As part of Sonovein’s dual visual system, patient-facing pages shift to a warmer, more approachable tone. We’ve introduced a soft beige palette, gentle gradients, and specially color-graded photography to create a sense of comfort, minimizing the “medical” feel and maximizing reassurance.

This isn’t just a stylistic choice. It’s a strategic move to meet patients where they are, with clarity, care, and calm.

Innovating without cutting.

This is Sonovein’s promise, brought to life visually. We designed this website to highlight the core of the technology: a completely non-invasive solution for varicose veins.

Detailed illustrations, clean UI, and sleek typography work together to communicate a future-facing message: precision treatment with zero incisions, zero compromise.

Sonovein® enters a new era of identity.

We’ve reimagined the Sonovein brand from the ground up to reflect the dual nature of its revolutionary treatment, non-invasive echo therapy for varicose veins. The new system is built around contrast and harmony: soft, inviting tones and warm photography for patients; bold geometry and a sleek dark mode for practitioners.

The identity bridges two worlds, empathy and innovation. From a flexible color palette to a logo born from sound waves, every detail is designed to communicate clarity, confidence, and care.

Two audiences. One unified, powerful brand experience.