Silicon Storytellers: How Semiconductor Influencers Are Shaping the Future of Engineering Talent
Category: Print Media | Writing | 67. White Paper
About Project
The semiconductor industry has undergone a dramatic transformation in public perception. From an unknown, mysterious technology to a subject now dominating headlines due to its critical role in nearly every modern device, its importance in powering the AI era, and the semiconductor shortages during the global pandemic.
This means that, yes, there are semiconductor “influencers” who post content about the industry to their followers, just as there are influencers hawking the latest eyeliner or kitchen gadget. Thus, the idea for our YouTube Semiconductor Influencer Whitepaper was born.
As the semiconductor industry has grown, so has the need to reach young engineers to lend their talents to various companies as they jockey for supremacy. Like nearly all young people, research has shown young engineers are “plugged in” to modern information streams, creating an opportunity to reach them where they are by leveraging influencers in the industry. In fact, 89% of engineers watch work-related videos, and 30% routinely use YouTube to research products or services for work-related purchases.
The role of YouTube and industry influencers in professional development, purchasing decisions, and even career choices is only growing. This presents an unprecedented opportunity for semiconductor companies to connect with the next generation of engineers — on their terms, in the digital spaces they trust. By tapping into this dynamic ecosystem, our clients are not only reaching potential job candidates but also building lasting relationships with future industry leaders.
