Ronzoni Website

About Project

National pasta brand Ronzoni partnered with MarketPlace Branding for an extensive brand refresh that relied on a new brand website to activate omnichannel promotion and connect consumers with the 108-year-old brand.
The resulting digital ecosystem rose to the task: engaging, inspiring, and reigniting love for Ronzoni.
The user journey through Ronzoni.com is shaped by how people interact with the brand: seeking recipes and store locations, often browsing on their phones. Mobile-first and recipe-centric, the site strategy prioritizes the user experience in both form and function. In-demand content like classic Ronzoni recipes, fresh takes on favorite pasta shapes, and useful culinary tips complement a robust search engine optimization (SEO) strategy and multimedia campaigns.
A vibrant, energetic visual identity invites and inspires. Extensive and tested recipes encourage exploration. But to make an enticing Ronzoni recipe, one must first purchase Ronzoni pasta. An integrated product locator serves automated store-level data so shoppers can easily find the pasta they seek.
With over 35 pasta shapes and varieties, Ronzoni has a pasta for every shopper. And it seeks to serve every one. In this spirit, purposeful blog content aids new cooks and inspires seasoned pros. Custom photography raises the bar for food imagery you can practically taste, welcoming the viewer to a seat at the table. Educational call-outs surround 3D pieces of pasta to support cross-selling. In all, there’s an invitation to keep exploring Ronzoni’s online pasta aisle. More pasta shapes. More possibilities.
Among the possibilities: engagement with the brand and with the Ronzoni community. Pasta consumers are encouraged to share their pasta pics—each submission, a chance to celebrate those who love Ronzoni across social channels.
Supporting a more robust digital promotion strategy and, with it, audience engagement, the Ronzoni website demonstrates how purposefully serving one’s audience can also best serve the brand.