Intersection

Muncie, IN

Intersection is East Central Indiana's go-to full-service agency for marketing strategy, brand management, digital marketing, and content marketing services. We prioritize meaningful partnerships with our clients and helping good people tell great stories because we know good marketing relies on genuine connections.

Remedy City Church Rebrand

Client: Remedy City Church

Category: Strategic Campaigns | Marketing | 304c. Company Branding

RCC_BrandLaunchCampaign.pdf

About Project

Emerging from the pandemic, Remedy City Church was ready to reengage with its community and continue to make a positive impact. They needed an updated brand and all the related materials that would bring that brand to life. The resulting logo developed is layered with meaning representing each aspect of the name. The left side of the icon is formed by the letter “R” for Remedy, the healing and restorative power of the Gospel that the church shares. Inside the “R” is a pindrop shape—designating a location on a map—that highlights RCC’s commitment to impacting the city of Muncie. The right side of the icon is an arrow, directing members of the church to go into their community.

To launch the new brand, a variety or related materials were developed, including a website, signage, presentations, promotional materials, and more. The project culminated in a “Launch Sunday” with free branded giveaways for members and a post-service luncheon to learn more about the brand and celebrate together.

Credits

Zach Poor, Graphic Designer
Lucas Tetrault, Creative Director
Abby Hines, Account Manager
Cami Stanley, Account Manager