Helen & Gertrude

Rochester, NY

We use data and insights to inform every step of our process. While other agencies believe in a creative- or media-first approach, we believe that creative and media cannot successfully exist without an equal balance of each other.

RefleXion Website

Client: RefleXion

Category: Electronic Media / Social Media / Interactive Media | Website Overall | 101. Medical/Healthcare

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About Project

RefleXion technology recently received FDA clearance to enter the market as a breakthrough way to treat cancer. They needed a site refresh that was just as innovative as their groundbreaking ability to treat cancer using Biology Guided Radiotherapy. We created a website that successfully communicates with multiple stakeholders (patients, clinicians, researchers, cancer centers, investors, the C-suite, and current and potential employees), is easy-to-use, and strongly displays RefleXion’s branding. The average session duration is up 72% since the new website was launched in May of 2019. Plus, the average bounce rate is down 8%.

Credits

Tom Kemper, Senior Visual Designer
Kristen Jones, Strategic Account Director
Kirsten VandenBout, Creative Director
Leire Bascaran, Co-Founder & Chief-of-Strategy
Becca Post, Co-Founder & CEO
Makeway, LLC, Development Team