Reach To The Coulds
Client: Candy Cloud
Category: Electronic Media / Social Media / Interactive Media | Social Media | 140. Social Influencer
About Project
Candy Cloud came to Social Vision LLC when trying to expand its reach. With that, we came up with a social influencer strategy where we would create relationships with strategic influencers and then ask them to partner with Candy Cloud - warm leads are always easier to close!
Jenna (@jenna_elizabeth_fitness) was the first partnering influencer. Upon her FIRST POST (attached) Candy Cloud was able to reach 17,636 accounts (average post reach is is between 6,000 to 8,000), 15,181 of which were accounts that did not currently follow Candy Cloud.
Candy Cloud immediately saw benefits outside of just an increase in brand awareness, but that week they saw a substantial amount of new followers and their sales increased and kept at that level. Jenna has been a great contributor when it comes to content around our client Candy Cloud by providing regular stories and occasional feed posts.