Reach To The Coulds - Hermes Creative Awards

Social Vision LLC

Byron, Illinois
In 2019 I decided enough was enough and quit my 9-5! I started loosing my passion for marketing and knew if I didn’t jump ship soon I’d begin to hate my career path. The last day at my job I knew I had made the right decision, and had the motivation (and student debt) to not allow myself to fail. Lo and behold after quitting my job, not even a year later, the COVID pandemic hit and if I could get through that I know I can get through ANYTHING! I have an undergraduate degree in public health and health administration (my background is in healthcare marketing) and a graduate degree in digital marketing both from Northern Illinois University. This doesn’t include the countless certificate courses I’ve taken over the years. Stick with me and I’ll show you the way!

Reach To The Coulds

Client: Candy Cloud
Category: Electronic Media / Social Media / Interactive Media | Social Media | 140. Social Influencer
About Project

Candy Cloud came to Social Vision LLC when trying to expand its reach. With that, we came up with a social influencer strategy where we would create relationships with strategic influencers and then ask them to partner with Candy Cloud - warm leads are always easier to close!

Jenna (@jenna_elizabeth_fitness) was the first partnering influencer. Upon her FIRST POST (attached) Candy Cloud was able to reach 17,636 accounts (average post reach is is between 6,000 to 8,000), 15,181 of which were accounts that did not currently follow Candy Cloud.

Candy Cloud immediately saw benefits outside of just an increase in brand awareness, but that week they saw a substantial amount of new followers and their sales increased and kept at that level. Jenna has been a great contributor when it comes to content around our client Candy Cloud by providing regular stories and occasional feed posts.