Pro Tips From Q-Tips

About Project

When you think of Q-tips, how do you think of using them? Most Q-tip buyers use the product for the one thing the company advises against: putting them in your ears, as it could cause damage to your ear canal. To help break old habits and teach new tricks, we created a series of audio spots designed to get Q-tips out of consumers’ ears and into their lives. Using immersive audio and binaural microphones, we recorded the sound of Q-tips as they were used to clean everyday items around the home, at the office, and at school. The campaign helped listeners realize the versatility and ease of using Q-tips for cleaning things they normally wouldn’t think of. So the next time you grab a Q-tip, don’t put it in your ear. Use it to clean something that really needs it (and won’t damage your hearing).