Power Digital Marketing
Client: Remodel Works
Category: Electronic Media / Social Media / Interactive Media | Social Media | 144. Blog Overall
About Project
When Remodel Works came to Power Digital they were struggling to generate the volume of leads they were looking for through their website. Additionally, the company’s existing blog was not performing optimally as traffic and conversion rates continued to decline. So, Power Digital Marketing accepted the challenge of transforming Remodel Works’ blog to drive increased organic lead volume and overall quality traffic to the website.
Power Digital deployed their content cluster strategy alongside technical SEO and keyword mapping initiatives to drive more organic traffic to the website. Power Digital created a monthly content cluster complete with five unique article topics all centered around one highly searched topic relevant to Remodel Works’ core service offerings. Then, based off of this SEO-based content cluster, Power Digital wrote five long-form blog posts per month with each post linking back to Remodel Works’ core service page on the site as well as the “Request a Quote” page. Power Digital strategically chose this linking strategy to support their organic ranking efforts as well as Remodel Works’ bottom-of-funnel conversion goals.
This strategy proved to be highly successful for Remodel Works. In fact, there was a 1,847% YoY increase in website sessions – from 2,526 to 49,188 – through blog traffic only. In addition, the blog drove a 1,959% YoY increase in new site visitors from 2,146 to 44,201. Finally, of the traffic generated by the blog and Power Digital’s content marketing efforts, 12 visitors completed the “Request a Quote” lead form, which is the bottom-of-funnel conversion point for the company that feeds their hungry sales team with leads.
As we know, content marketing is a top-of-funnel channel that typically serves as a brand introducer or first touchpoint for a potential lead that supports multiple cross-channel initiatives (in this case, SEO). That said, to see the efforts of content marketing result in qualified leads is a major win in addition to the drastic increase in quality website traffic.
