Patrón Sounds of Summer
Client: Bacardi
Category: Electronic Media / Social Media / Interactive Media | Audio/Radio | 198. Ad
About Project
What’s the best thing to mix with tequila? Summer, of course! And that’s exactly the blend we delivered for Patrón Tequila. A sexy and luxurious VO delivery, mixed with the sensual sounds you’d hear at a summer lounge, created the perfect backdrop where Patrón Tequila could shine. The sounds of various ingredients, punctuated by the syllables PA - LO - MA, left listeners longing for a taste of summer’s most iconic beverage. In the end, we helped Patrón serve up a sonic cocktail that was as tantalizingly delicious as Patrón Tequila itself.
Credits
Casey Baker - Vice President, Creative (Studio Resonate, SiriusXM Media)
Chelsea Campbell - Group Creative Director (Studio Resonate, SiriusXM Media)
Katelyn Mueller - Associate Creative Director (Studio Resonate, SiriusXM Media)
Veronica Kwiatkowski - Senior Copywriter (Studio Resonate, SiriusXM Media)
Juan Abel Elias - Lead Audio Producer (Studio Resonate, SiriusXM Media)
Christine St. Jean - Project Manager (Studio Resonate, SiriusXM Media)
Samantha Smith - Senior Sales Executive (SiriusXM Media)
Ty Kudo - Senior Account Manager (SiriusXM Media)
Yeni Alvarez - Voice Over Actor
Andrew Roden - Senior Director of Media and Sponsorship (Bacardi)
