Partner.co #Partofsomethingbigger Kickoff Campaign
Category: Strategic Campaigns | Marketing | 302c.Integrated Marketing Campaign
About Project
Partner.Co launched as a new company this year, joining ARIIX, Morinda, Limu and Zennoa in a new partnership. To generate excitement for the new branding, we created an integrated marketing campaign to tease the union and the new name, Partner.Co, with the theme #PartOfSomethingBigger.
We promoted the campaign across channels with a:
• Surprise package for our top influencers with newly branded swag. The participants were displayed on-screen during the kickoff event where they opened the box to reveal the swag inside.
• Campaign landing page with campaign messaging and a countdown clock to the kickoff event.
• Short and shareable promotional video.
• Series of social media posts, emails, app push notifications and internal communications.
The campaign succeeded in eliciting new brand awareness before an established name, with over 1M impressions worldwide and more than 10K viewers tuning in for the live kickoff event.
