PA Enrollment Assistance Program Mobile App - Hermes Creative Awards

Maximus

Princeton, NJ

PA Enrollment Assistance Program Mobile App

Category: Electronic Media / Social Media / Interactive Media | Mobile & Web-Based Technology | 107c. Mobile App
About Project

The Pennsylvania Enrollment Assistance Program (PA EAP) helps people who qualify for Medicaid choose the best health plans and doctors for their family.

As of January 2023, the Pennsylvania Medicaid managed care program serves 2.6 million people statewide. PA EAP engaged Maximus to develop a mobile app that makes sure each one of those people has an easy, accessible way to search for and select a health plan and provider and use their Medicaid benefits.

The app allows users to self-serve from their smart phones, so they no longer rely on in-person visits, call centers, regular mail, or a website that requires a computer. The app features plain language and a person-centered design to ensure a convenient, clear, and effective pathway for people to find the healthcare they need.

With the app, consumers can:
• Compare health plans
• Enroll in and change health coverage
• Find or change primary care providers (PCP)
• Get directions to nearby providers or hospitals
• Access important information in English or Spanish

For the program, the app increases efficiency and lowers costs. For the people, it offers a modern, easy-to-navigate experience that saves them time and effort on their journey to accessing healthcare.

Since the app’s launch, it has received:
• More than 111,000 downloads
• Ratings of 4.9 and 4.8 in the Apple App Store and Google Play Store
• Positive written reviews from Pennsylvania residents

In the words of one reviewer, “I dreaded changing plans, thinking it would mean a ton of paperwork! But a few clicks and it's done! Great job on the app!”